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A powerful collaboration

Scaling New Heights
of Expertise

Amidst evolving consumer and investor needs for high value opportunities, the joint venture between Location3 Investments and V&V group emerges as a force with unrivaled growth potential. With adaptability at its foundation, these companies have demonstrated a remarkable track record. Their consistent production of unique investment theses, their profound comprehension of economic cycles, risk management focused on growth and an innate ability to attract capital make them formidable warriors in the industry.  

Established as a prominent force in Peru V&V is a leading development, construction and sales & marketing conglomerate in Peru with an impressive record of 35 years of experience. Since its inception in 2008, Location3 Investments has emerged as a distinguished US based real estate private equity firm, consistently demonstrating a commitment to excellence.

As a formidable alliance, they have combined their strengths to deliver a comprehensive solution that encompasses every facet of the industry. From market studies, seamless development processes to a strategic emphasis on fund raising through a network of finders, funds, and friends & family.

$1.8B

Total
Sellout

+125M

Total
Equity

2,285

Total
Units

OUR

VISION

To become beacons of light for all those who collaborate with us or entrust us with their investments. We aspire to accompany them generating substantial value at every step of the process. With unwavering dedication and support for our stakeholders, we will work to foster an environment of trust, transparency and expertise, seeking to ensure sucess and sustainable profit.

Business areas

At the heart of Vertical Developments lie these core pillars that span across the entire development spectrum enabling the company to uncover hidden potential, capitalize on emerging trends, and mitigate challenges. This holistic approach ensures a profound understanding of the industry coupled with an unparalleled analysis of opportunities and risks. A solid framework is established that encompasses market research, meticulous planning and execution, and diligent risk assessment.

VYV GRUPO INMOBILIARIO | PERÚ

VYV Grupo Inmobiliario | PERÚ

Based in Lima, the group has an impeccable track record of identifying valuable real estate opportunities for their clientele. Their expertise spans from planning to construction stages. They are renowned for their attention to detail and commitment to excellence, both in the interior and exterior of their assets.

VYV BRAVO CONSTRUCTION SERVICES | PERÚ & USA

The company offers a range of construction management services, including budget planning, engineering planning, project optimization, and comprehensive client representation, ensuring that each client’s vision and requirements are met. The company specializes in the use of Building Information Modeling (BIM) and Lean Construction principles to provide personalized support and minimize the environmental impact of construction projects.

VYV performance | PERÚ

A wide range of services, including advisory on attractive overseas investment opportunities, swift and secure guidance for land transactions, and commercial services for property sales.

LOCATION3 INVESTMENTS | MIAMI & BUENOS AIRES

Consulting

Navigating the regulatory landscape and reviewing complex legal documents to ensure full compliance with applicable laws in each territory, including permits and licenses.

Private equity

Extensive knowledge of the international real estate market, proven analytical skills, and execution capabilities that enable the orchestration of successful capital-raising campaigns through finders. This area focuses on securing the financial resources necessary for projects. The company has strong banking, capital, and lending relationships across Florida, as well as nationally and internationally.

Sales & marketing

After thorough market research and analysis, strategic planning begins to effectively position properties, promote the projects, implement marketing initiatives, and generate excitement among potential buyers and investors. Many of these deals are made possible by the strong local relationships the company has built over the years, allowing it to capitalize on off-market transactions.

OUR

GOALS

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OUR

GOALS

To capture above-market risk-adjusted returns by identifying and capitalizing on supply and demand imbalances in different sectors of the real estate industry.

To uncover lucrative opportunities through astute analysis and market insights.

To leverage expertise and comprehensive understanding of market dynamics to foresee economic cycles and take advantage of growth opportunities.

To partner with best-in-kind local vendors and developers, that allow us to become trailblazers in new markets.

To forge a synergistic ecosystem that attracts a diverse array of capital sources

To cultivate an expansive network that allows us to access off-market opportunities and ambitious investment deals.

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To keep a nimble and execution-minded philosophy to respond quickly to opportunities.

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To employ a forward thinking approach that uncovers innovative exit strategies that maximize profitability and mitigate risk.

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To stay committed to adapting to market conditions and seeking projects that drive long-term value and yield exceptional results.

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To emphasize investment strategies rooted in property level of operations to enhance asset performance

VICTOR ARCE

CHAIRMAN OF THE BOARD

Victor Arce stands out as an exceptional professional, showcasing remarkable qualities in entrepreneurship, leadership, and teamwork. He serves as a member of the Board of Directors for ASEI (Asociación de Empresas Inmobiliarias del Perú) and SEP, while actively contributing to the
“Hombro a Hombro” initiative. Notably, he demonstrates unwavering commitment as a benefactor and ally to esteemed organizations such as “Un Techo para mi País” and “Peru Champs.”
Victor’s success as a developer of large-scale projects is truly commendable. His portfolio encompasses the construction of 4,000 homes and over 75 buildings, with investments totaling $612 million.
Moreover, he possesses 20,000 m2 of rental assets, generating an impressive gross annual revenue of $5,000,000. His personal investments of $40,000,000 in two hotels exhibit his dedication to expanding his ventures, with an estimated EBITDA of $5,000,000.
His professional journey began in 1992 when he worked in the commercial department of Naviera Humboldt, where he gained valuable experience. In 1995, Victor embarked on his entrepreneurial venture in the real estate sector by acquiring a modest plot of land measuring 500m2. With a total investment of US$ 320k, he constructed and sold eight flats. This marked the inception of V&V Grupo Inmobiliario, founded by Victor in 1996. Further strengthening the V&V Group, he established the Construction Division in partnership with Constructora Bravo Contratistas Generales in 2004.
Under Victor’s exceptional leadership, V&V
Group ventured into the “Mi Vivienda” segment in 2005 with the remarkable
“Condominio Alameda La Castellana” project. This initiative entailed the development of 180 units and an investment of US$ 5,500,000. To date, Victor and his team have successfully constructed around 2,000 homes for the Social Segment, leaving a significant impact on communities.
In 2010, V&V Group expanded its business horizons by venturing into the development and construction of office buildings. Remarkably, the Group has successfully erected two of the largest office buildings in contemporary Lima, with a combined area of approximately
100.000 m2.
As part of its diversification strategy in 2012, the Group established the Property Rental Division, aiming to generate consistent income streams. In line with this vision, V&V Group ventured into the construction of hotels. Currently, the Division encompasses commercial premises, Offices, and two hotels comprising approximately 300 rooms, managed by renowned chains such as MARRIOTT and MELIA HOTELS INTERNATIONAL.
A significant milestone was achieved by the company in 2015 when it surpassed the sale of 3,500 real estate units situated in prime districts of Metropolitan Lima. By 2019, the Group’s annual turnover witnessed remarkable growth, exceeding
S/. 400 million, securing the third position in real estate sales in modern Lima. Notably, the V&V Group has surpassed the remarkable milestone of constructing over 1,000,000 m2 of built space.
His academic achievements include:
• Bachelor’s Degree in Business Administration: Universidad de Lima (1996).
• MDI: Universidad Politécnica de Madrid (1996)

FERNANDO De Nuñez y Lugones

CEO & PARTNER

Fernando is the Co-Founder and CEO of Vertical Developments, a distinguished real estate investment and development firm. With over 20 years of experience, Fernando has become a leading figure in the real estate industry, orchestrating more than $250 million in transactions across high-growth markets in Florida, Georgia, Texas, and Louisiana through his previous firm, Location3 Investments. Throughout his career, he has been involved in more than 100 real estate projects, contributing to an impressive cumulative sales volume of over $12 billion.

Prior to launching Vertical Developments, Fernando served as Executive Vice President of the Development Division at ONE Sotheby’s International Realty, where he managed a dynamic portfolio of 20 major projects, totaling an average inventory value of $4.5 billion. During his tenure from 2015 to 2022, he was instrumental in growing the company’s presence and the creation of ONE Capital, the company’s private equity arm. ONE Sotheby’s International Realty boasts over 1,300 agents, 27 offices, and has generated $8.8 billion in sales under his leadership. As Vice President of the International Division and Managing Director of Operations and Finances at Fortune International Group (2003-2015), he played a key role in the company’s global expansion, opening eight international branches and recruiting over 200 agents.

Beyond the corporate world, Fernando is an established thought leader in real estate. He has served as a Chief Economist and public speaker, contributing to over 100 real estate panels and conferences in 23 countries. He has also appeared in high-profile media outlets, including CNN, to offer expert insights on market trends.

In his early career, Fernando held senior roles in the tech and finance sectors, including COO of Netjuice Latin America, an internet incubator based in Spain, and as an investment banker for nearly a decade in New York, London, Paris, Madrid, and Argentina, working for Santander Investment, LTCB, and Société Générale. His career began at the Ministry of Finance in Argentina, where he developed econometric models, before moving to the United Nations Development Program (UNDP) and collaborating with the Inter-American Development Bank (IDB).

Fernando’s academic credentials include a Master’s and Bachelor’s degree in Economics, Magna Cum Laude, from the University of Buenos Aires (UBA), as well as certifications in Real Estate Finance and Economics from the London School of Economics (LSE) and a Post-Graduate Program in Real Estate Development from Harvard University. He is also the author of Internet Business Model: A Post-Crisis Vision (McGraw-Hill Professional, 2001).

Fluent in five languages—English, French, Spanish, Portuguese, and conversational Italian—Fernando is a global business leader with a diverse and distinguished career across multiple industries.

CESAR PANIAGUA

PRESIDENT & PARTNER

Cesar Augusto Paniagua Ampudia is a highly accomplished business professional who currently holds a pivotal role in leading and consolidating V&V’s operations in the United States, serving as a valuable link between the U.S. division and the parent company in Peru.
In 2021, Cesar was appointed as the President of V&V’s U.S. operations based in Florida. In this influential position, he spearheads the company’s representation at public events, establishes a competent and dedicated team to oversee operations, acquires prime land to build a portfolio of ten projects, and maintains regular communication with the board of directors at the parent company in Peru.
Prior to his current role, Cesar excelled as the New Business Manager at the Head Office from 2016 to 2021. He showcased remarkable skills in identifying and acquiring strategic land for the business group, raising the necessary capital for acquisitions, and structuring lucrative business opportunities for V&V.
From 2014 to 2016, Cesar held the position of Commercial Manager at the Head Office, where he exhibited exceptional leadership in spearheading the marketing and sales division of the company.
Furthermore, from 2012 to 2014, he served as a Project Manager at the Head Office, shouldering the responsibility of successfully managing various projects within the business group from inception to completion.
His academic achievements include:
• Bachelor’s Degree in Business Administration | Facultad de
Administración | Universidad de Lima | Lima, Peru | 2002 – 2008
• Master’s Degree in Real Estate Development and Construction CENTRUM PUCP Business School I Lima, Peru | 2010 – 2017

NICOLÁS LABARTHE

COO & PARTNER

Nicolás Alejandro Labarthe Zlatar is an exceptional professional with over 15 years of experience in
leading commercial teams. His strategic vision and
unwavering determination to achieve results set him apart. His primary focus is on and
managing high-performing teams, a skill that has propelled his success. Currently, Nicolás serves as a consultant at the Association of Real Estate
Companies of Peru, where he leverages his
expertise to provide valuable insights to the industry.
Previously, he held the influential role of
• Commercial Manager at Fusion Comunicaciones S.A.C. In this position, Nicolás was responsible for
driving commercial results, imparting training to the sales team, fostering leadership in digital
innovation, devising brand strategies, and establishing strong market positioning for the company.
Currently, Nicolás holds the esteemed position of
Commercial Director at V&V Desarrollo Inmobiliario
SAC. In this role, he spearheads the commercial
strategy, collaborates in designing successful products, provides comprehensive training and management to the sales and marketing teams,
and cultivates relationships with key authorities in
the sector.

OSCAR BRAVO PUCCIO

PARTNER

Oscar Bravo is a highly skilled civil engineer with an extensive career spanning over 36 years in the field of civil works. His journey began in 1987 at Proconcisa, a company specializing in textile works, house construction, and administrative office projects. As he contributed to significant endeavors such as constructing bank branches and corporate offices, Oscar’s ambition led him to establish his own company, EFE S.R.L. Ltda. This venture focused on textile plant expansions and the construction of warehouses for the esteemed Cervesur Group, as well as agencies for renowned banks including Financiero, BBVA, and Wiese Sudameris.
In 1993, Oscar undertook the challenge of implementing and renovating 65 stores across various cities in Peru within a mere nine months for Profuturo AFP. Successfully completing this ambitious project elevated his experience and reputation. In 2005, he partnered with Victor Arce to embark on the construction of Alameda la Castellana, the group’s first large condominium.
This collaboration continued to flourish, leading them to acquire a plot of land in 2008, where they spearheaded the development and construction of La Estancia de Surco, a residential project boasting 320 flats. Additionally, their combined efforts led to the creation of Constructora V&V Bravo S.A.C., a testament to their dedication and entrepreneurial spirit.
Throughout the years, Oscar has remained actively involved in building construction projects in Lima, both for the V&V Group and external clients, including the construction of office buildings. In 2016, he played a pivotal role as one of the founders of V&V Desarrollo Inmobiliario, a prominent development company that stands alongside V&V
Bravo as one of the leading building construction firms in Lima. Their commitment to excellence has solidified their reputation in the industry.
In 2020, in a momentous partnership with Victor, Oscar achieved another milestone by opening their first hotel, the Fairfield by Marriott. This accomplishment further strengthened their presence in the hotel sector of Miraflores, leaving a remarkable imprint on the Peruvian construction industry.

ALFONSO BRAVO A.

PARTNER

Alonso Bravo is a seasoned entrepreneur with over a decade of experience in real estate management and business development. In his role as Director and Shareholder of V&V Desarrollo Inmobiliario, Alonso has played a pivotal role in driving the company’s remarkable growth in sales, expanding its project portfolio, and strengthening the brand.
Under his guidance, V&V Desarrollo Inmobiliario achieved the coveted first place in real estate sales in 2021, a testament to his strategic vision and effective execution.
Furthermore, as the Administration Manager at
V&V Desarrollo Inmobiliario, Alonso achieved notable increases in profitability in 2018, 2019, and 2020. His exceptional leadership fostered high levels of team engagement and satisfaction, creating a positive and productive work environment.
In his capacity as Director of Constructora V&V
Bravo, Alonso successfully boosted revenues and expanded the company’s project portfolio. His insightful guidance facilitated the company’s expansion into new sectors, while also driving increased profit margins.
His academic achievements include:
• Master of Business Administration (MBA) –
Electives period | New York University – Stern
School of Business (NYU) | New York, USA |
Sept. 2022 – Dec. 2022
• Master of Business Administration (MBA) –
Core period | IE Business School | Madrid, Spain | January 2022 – August. 2022
• Civil Engineering | University of Applied Sciences UPC | Mar. 2008 – Jul. 2013.

JOANNA DÁVILA

CMO

Creates and implements marketing strategies for our Miami projects, overseeing the marketing team to ensure brand consistency and market growth.

Silvana Laura Suárez

Country Manager

Leads operations and strategic initiatives in Argentina, managing the local team and overseeing all aspects of project execution and business development while ensuring compliance with local standards and regulations.

Steffi Barreda

Sales Operation Manager

Manages the sales team and processes, developing strategies to achieve sales targets and ensuring client satisfaction through effective sales operations.

Carolina De Nuñez y Lugones

Marketing Coordinator

Develops and executes marketing strategies and PR activities to boost brand visibility. Coordinates campaigns, manages media relations, and ensures consistent messaging.

Imalay Velasquez

Senior Graphic Designer | Argentina

Leads graphic design projects, crafting visually compelling designs and overseeing other designers to ensure consistency and quality. Collaborates closely with the marketing and design teams to create branding materials and visual content.

Milagros Gómez

Senior Graphic Designer | Argentina

Leads graphic design projects, crafting visually compelling designs and overseeing other designers to ensure consistency and quality. Collaborates closely with the marketing and design teams to create branding materials and visual content.

Carolina Solari

Market Research Coordinator | Argentina

Gathers and analyzes market data to support strategic decisions, providing critical insights and recommendations to inform business strategies. Works under the guidance of senior management and design consultants.

Mario García

Business Development Director

Oversees business development strategies and partnerships, driving strategic growth by identifying new opportunities, building relationships with key stakeholders, and developing expansion strategies.

Elias Tovar

Financial Manager

Handles financial planning and management for the company, ensuring fiscal health and full compliance while overseeing budgeting and financial aspects of our projects.

Alfonso González

Administrator Manager

Ensures the smooth operation of administrative functions within the Miami office, managing resources, supporting executive staff, and overseeing administrative procedures.

Dianna Quijano

Bookkeeper

Handles day-to-day financial transactions and record-keeping.

Rodolfo Guerra

Chief construction officer

Manages key Real Estate projects in Miami, ensuring timely completion, budget adherence, and quality standards.

Oscar Larraza

Project Manager

Supervises major real estate developments in Miami, focusing on project timelines, budget adherence, quality assurance, and coordinating with stakeholders to achieve project goals.

Daniel Verán

Construction Manager

Oversees all construction activities on-site, ensuring the process stays on schedule and within budget, while maintaining quality, safety, and adherence to project specifications.

Giuliana Barraza

Construction senior Manager | Peru

Alonso Gonzalez

Project Manager | Peru

Juan Manuel Peña

Project Manager | Peru

Manages project logistics and execution for international ventures in Peru, ensuring timely completion and adherence to local regulations and standards.

ALEJANDRO ROMERO

Construction Manager assistant

Allys Coveñas

Project Assistant

Provides administrative and logistical support to the Project Manager, coordinating tasks, managing documentation, and facilitating communication with project teams.

EXECUTIVE LEADERSHIP

STAFF

Joint Venture

STRATEGIC PARTNERSHIPS

STRATEGIC PARTNERSHIPS

INTERIOR DESIGN

ARCHITECS & LANDSCAPE

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