A powerful collaboration
Scaling New Heights
of Expertise
Amidst evolving consumer and investor needs for high value opportunities, the joint venture between Location3 Investments and V&V group emerges as a force with unrivaled growth potential. With adaptability at its foundation, these companies have demonstrated a remarkable track record. Their consistent production of unique investment theses, their profound comprehension of economic cycles, risk management focused on growth and an innate ability to attract capital make them formidable warriors in the industry.
Established as a prominent force in Peru V&V is a leading development, construction and sales & marketing conglomerate in Peru with an impressive record of 35 years of experience. Since its inception in 2008, Location3 Investments has emerged as a distinguished US based real estate private equity firm, consistently demonstrating a commitment to excellence.
As a formidable alliance, they have combined their strengths to deliver a comprehensive solution that encompasses every facet of the industry. From market studies, seamless development processes to a strategic emphasis on fund raising through a network of finders, funds, and friends & family.
$1,315B
Total
Sellout
$116,4M
Total
Equity
1,348
Total
Units
OUR
VISION
To become beacons of light for all those who collaborate with us or entrust us with their investments. We aspire to accompany them generating substantial value at every step of the process. With unwavering dedication and support for our stakeholders, we will work to foster an environment of trust, transparency and expertise, seeking to ensure sucess and sustainable profit.
Exclusive Developments
Business areas
At the heart of Vertical Developments lie these core pillars that span out across the entire development spectrum enabling the company to uncover hidden potential, capitalize on emerging trends, and mitigate challenges. This holistic approach ensures a profound understanding of the industry coupled with an unparalleled analysis of opportunities and risks. A solid framework is established that encompasseses market research, meticulous planning and execution, and diligent risk assessment.
VYV GRUPO INMOBILIARIO | PERÚ
VYV Grupo Inmobiliario | PERU
Based in Lima the group withholds an impeccable track record of finding valuable real estate opportunities for their clientele. Their expertise stretches out from plans to construction stages. They are renowned for their focus on detail and excellence both in the interior and exterior of the assets.
VYV Bravo constructora | PERU
Construction excellence achieved through exemplary architects and engineers that unite to provide a comprehensie service. They are national leaders that seek to stand out through project diversification.
VYV performance | PERU
A myriad of services including advisory for attractive investment opportunities overseas, swift and secure land transaction guidance for profitable and secure real estate investments, and commercial services for selling properties.
LOCATION3 INVESTMENTS | MIAMI & BUENOS AIRES
Consulting
Navigation of the regulatory landscape, revising complex legal documents to ensure full compliance with current applicable laws according to territory, including permits and licenses.
Private equity
Extensive knowledge of the international real estate market, proven analytical dexterity and execution capabilities that allow an orchestration of successful capital raising campagins through finders. This area focuses on securing the necessary financial resources for projects. The company possesses solid banking, capital and lending relationships across Florida, nationally and internationally.
Sales & marketing
After thorough market research and analysis begins the strategic planning to effectively position properties, promoting the projects, implementing marketing initiatives and generating stir amongst potential buyers and investors. Many of these deals are possible due to the strong local relationships the company built over the years allowing it to capitalize on off market transactions.
OUR
GOALS
To capture above-market risk-adjusted returns by identifying and capitalizing on supply and demand imbalances in different sectors of the real estate industry.
To uncover lucrative opportunities through astute analysis and market insights.
To leverage expertise and comprehensive understanding of market dynamics to foresee economic cycles and take advantage of growth opportunities.
To partner with best-in-kind local vendors and developers, that allow us to become trailblazers in new markets.
To forge a synergistic ecosystem that attracts a diverse array of capital sources
To cultivate an expansive network that allows us to access off-market opportunities and ambitious investment deals.
To keep a nimble and execution-minded philosophy to respond quickly to opportunities.
To employ a forward thinking approach that uncovers innovative exit strategies that maximize profitability and mitigate risk.
To stay committed to adapting to market conditions and seeking projects that drive long-term value and yield exceptional results.
To emphasize investment strategies rooted in property level of operations to enhance asset performance
OUR
GOALS
To capture above-market risk-adjusted returns by identifying and capitalizing on supply and demand imbalances in different sectors of the real estate industry.
To uncover lucrative opportunities through astute analysis and market insights.
To leverage expertise and comprehensive understanding of market dynamics to foresee economic cycles and take advantage of growth opportunities.
To partner with best-in-kind local vendors and developers, that allow us to become trailblazers in new markets.
To forge a synergistic ecosystem that attracts a diverse array of capital sources
To cultivate an expansive network that allows us to access off-market opportunities and ambitious investment deals.
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To keep a nimble and execution-minded philosophy to respond quickly to opportunities.
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To employ a forward thinking approach that uncovers innovative exit strategies that maximize profitability and mitigate risk.
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To stay committed to adapting to market conditions and seeking projects that drive long-term value and yield exceptional results.
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To emphasize investment strategies rooted in property level of operations to enhance asset performance
EXECUTIVE LEADERSHIP
VICTOR ARCE
CHAIRMAN OF THE BOARD
Victor Arce stands out as an exceptional professional, showcasing remarkable qualities in entrepreneurship, leadership, and teamwork. He serves as a member of the Board of Directors for ASEI (Asociación de Empresas Inmobiliarias del Perú) and SEP, while actively contributing to the “Hombro a Hombro” initiative. Notably, he demonstrates unwavering commitment as a benefactor and ally to esteemed organizations such as “Un Techo para mi País” and “Peru Champs.”
Victor’s success as a developer of large-scale projects is truly commendable. His portfolio encompasses the construction of 4,000 homes and over 75 buildings, with investments totaling $612 million. Moreover, he possesses 20,000 m2 of rental assets, generating an impressive gross annual revenue of $5,000,000. His personal investments of $40,000,000 in two hotels exhibit his dedication to expanding his ventures, with an estimated EBITDA of $5,000,000.
His professional journey began in 1992 when he worked in the commercial department of Naviera Humboldt, where he gained valuable experience. In 1995, Victor embarked on his entrepreneurial venture in the Real Estate Sector by acquiring a modest plot of land measuring 500m2. With a total investment of US$ 320K, he constructed and sold eight flats. This marked the inception of V&V Grupo Inmobiliario, founded by Victor in 1996. Further strengthening the V&V Group, he established the Construction Division in partnership with Constructora Bravo Contratistas Generales in 2004.
Under Victor’s exceptional leadership, V&V Group ventured into the “Mi Vivienda” segment in 2005 with the remarkable “Condominio Alameda La Castellana” project. This initiative entailed the development of 180 units and an investment of US$ 5,500,000. To date, Victor and his team have successfully constructed around 2,000 homes for the Social Segment, leaving a significant impact on communities.
In 2010, V&V Group expanded its business horizons by venturing into the development and construction of office buildings. Remarkably, the Group has successfully erected two of the largest office buildings in contemporary Lima, with a combined area of approximately 100,000 m2.
As part of its Diversification Strategy in 2012, the Group established the Property Rental Division, aiming to generate consistent income streams. In line with this vision, V&V Group ventured into the construction of hotels. Currently, the Division encompasses Commercial Premises, Offices, and two hotels comprising approximately 300 rooms, managed by renowned chains such as MARRIOTT and MELIA HOTELS INTERNATIONAL.
A significant milestone was achieved by the company in 2015 when it surpassed the sale of 3,500 real estate units situated in prime districts of Metropolitan Lima. By 2019, the Group’s annual turnover witnessed remarkable growth, exceeding S/. 400 million soles, securing the third position in real estate sales in modern Lima. Notably, the V&V Group has surpassed the remarkable milestone of constructing over 1,000,000 m2 of built space.
His academic achievements include:
- Bachelor’s Degree in Business Administration: Universidad de Lima (1996).
- MDI: Universidad Politécnica de Madrid (1996)
CESAR PANIAGUA
PRESIDENT & PARTNER
Cesar Augusto Paniagua Ampudia is a highly accomplished business professional, who currently holds a pivotal role in leading and consolidating V&V’s operations in the United States, serving as a valuable link between the U.S. division and the parent company in Peru.
In 2021, Cesar was appointed as the President of V&V’s U.S. operations based in Florida. In this influential position, he spearheads the company’s representation at public events, establishes a competent and dedicated team to oversee operations, acquires prime land to build a portfolio of ten projects, and maintains regular communication with the board of directors at the Parent Company in Peru.
Prior to his current role, Cesar excelled as the New Business Manager at the Head Office from 2016 to 2021. He showcased remarkable skills in identifying and acquiring strategic land for the business group, raising the necessary capital for acquisitions, and structuring lucrative business opportunities for V&V.
From 2014 to 2016, Cesar held the position of Commercial Manager at the Head Office, where he exhibited exceptional leadership in spearheading the marketing and sales division of the company.
Furthermore, from 2012 to 2014, he served as a Project Manager at the Head Office, shouldering the responsibility of successfully managing various projects within the business group from inception to completion.
His academic achievements include:
- Bachelor’s Degree in Business Administration | Facultad de Administración | Universidad de Lima | Lima, Peru | 2002 – 2008
- Master’s Degree in Real Estate Development and Construction | CENTRUM PUCP Business School | Lima, Peru | 2010 – 2011
FERNANDO DE NUÑEZ Y LUGONES
CEO & PARTNER
Fernando is the Co-Founder and CEO of Location3 Investments. His remarkable journey began in 2008, leading Location3 Investments to orchestrate transactions exceeding $250 Million across key states such as Florida, Georgia, Texas, and Louisiana. Fernando has established himself as a seasoned expert in the real estate market. His involvement in over 100 real estate projects has contributed to an astounding cumulative sales volume exceeding $12 Billion. Notably, he was Executive Vice-President of the Development Division at ONE Sotheby’s International Realty – a powerhouse boasting 1,300 Agents, 27 offices, and a remarkable $8.8B in sales. Over a span of 7 years (2015-2022), Fernando skillfully managed a dynamic portfolio of 20 projects, with an average value of $4.5 Billion in inventory. His visionary leadership led to the inception of ONE Capital, the company’s private equity arm.
Fernando’s influence has extended far beyond the corporate sphere. He has made his mark as a Chief Economist, captivating audiences as a public speaker and contributing insights to over 100 real estate panels and conferences in 23 different countries. Prior to his role at ONE Sotheby’s International Realty, Fernando held the esteemed positions of Vice President of the International Division and Managing Director of Operations and Finances at Fortune International Group. Over a span of 12 years (2003-2015), he cultivated the company’s global presence, expanding its footprint through the establishment of eight branches and the recruitment of over 200 agents. Fernando has been featured in numerous live interviews with renowned outlets such as CNN.
Before real estate, he acted as COO of Netjuice Latin America (2000-2001), a leading internet incubator in Spain, where he led the company’s expansion to LATAM by opening offices in Miami, Mexico City, São Paulo, and Buenos Aires. Fernando was also an investment banker for almost 10 years in New York, London, Paris, Madrid, and Argentina, working for Santander Investment, LTCB, and Société Générale. He started his professional career at the Ministry of Finance in Argentina, performing Econometric Models. He later joined the United Nations Development Program (UNDP) and collaborated with the Interamerican Development Bank (IDB).
His academic achievements include:
- Masters and a Bachelor’s degree in Economics with honors “Magna cum Laude” | University of Buenos Aires (UBA) | 1989-1994
- Author of “Internet Business Model: A Post Crisis Vision” | published by McGraw-Hill Professional | 2001
- Certification in Real Estate Finances and Economics | London School of Economics and Political Science (LSE) | 2020
- Post-Grad Program in real estate developments | AMDP 2-year program | Alumni status at Harvard University | 2021-2022
- He is fluent in English, French, Spanish & Portuguese, and intermediate in Italian.
NICOLÁS LABARTHE
COO & PARTNER
Nicolás Alejandro Labarthe Zlatar is an exceptional professional with over 15 years of experience in leading commercial teams. His strategic vision and unwavering determination to achieve results set him apart. His primary focus lies in creating and managing high-performing teams, a skill that has propelled his success. Currently, Nicolás serves as a consultant at the Association of Real Estate Companies of Peru, where he leverages his expertise to provide valuable insights to the industry.
Previously, he held the influential role of Commercial Manager at Fusion Comunicaciones SAC. In this position, Nicolás was responsible for driving commercial results, imparting training to the sales team, fostering leadership in digital innovation, devising brand strategies, and establishing a strong market positioning for the company.
Currently, Nicolás holds the esteemed position of Commercial Director at V&V Desarrollo Inmobiliario SAC. In this role, he spearheads the commercial strategy, collaborates in designing successful products, provides comprehensive training and management to the sales and marketing teams, and cultivates relationships with key authorities in the sector.
OSCAR BRAVO PUCCIO
PARTNER
Oscar Bravo is a highly skilled civil engineer with an extensive career spanning over 36 years in the field of civil works. His journey began in 1987 at Proconcisa, a company specializing in textile works, house construction, and administrative office projects. As he contributed to significant endeavors such as constructing bank agencies and corporate offices, Oscar’s ambition led him to establish his own company, EFE S.R.L. Ltda. This venture focused on textile plant expansions and the construction of warehouses for the esteemed Cervesur Group, as well as agencies for renowned banks including Financiero, BBVA, and Wiese Sudameris.
In 1993, Oscar undertook the challenge of implementing and renovating 65 stores across various cities in Peru within a mere nine months for Profuturo AFP. Successfully completing this ambitious project elevated his experience and reputation. In 2005, he partnered with Victor Arce to embark on the construction of Alameda la Castellana, the Group’s first large condominium. This collaboration continued to flourish, leading them to acquire a plot of land in 2008, where they spearheaded the development and construction of La Estancia de Surco, a residential project boasting 320 flats. Additionally, their combined efforts gave birth to Constructora V&V Bravo S.A.C., a testament to their dedication and entrepreneurial spirit.
Throughout the years, Oscar has remained actively involved in building construction projects in Lima, both for the V&V Group and external clients, including the construction of office buildings. In 2016, he played a pivotal role as one of the founders of V&V Desarrollo Inmobiliario, a prominent development company that stands alongside V&V Bravo as one of the leading building construction firms in Lima. Their commitment to excellence has solidified their reputation in the industry.
In 2020, in a momentous partnership with Victor, Oscar achieved another milestone by opening their first hotel, the Fairfield by Marriott. This accomplishment further strengthened their presence in the hotel sector of Miraflores, leaving a remarkable imprint on the Peruvian construction industry.
ALONSO BRAVO A.
PARTNER
Alonso Bravo is a seasoned entrepreneur with a decade of experience in real estate management and business development. In his role as Director and Shareholder of V&V Desarrollo Inmobiliario, Alonso has played a pivotal role in driving the company’s remarkable growth in sales, expanding the project portfolio, and strengthening the brand. Under his guidance, V&V Desarrollo Inmobiliario achieved the coveted first place in real estate sales in 2021, a testament to his strategic vision and effective execution.
Furthermore, as the Administration Manager at V&V Desarrollo Inmobiliario, Alonso achieved noteworthy increases in profitability for the years 2018, 2019, and 2020. His exceptional leadership fostered high levels of team engagement and satisfaction, creating a positive and productive work environment.
In his capacity as Director of Constructora V&V Bravo, Alonso successfully boosted revenues and expanded the company’s project portfolio. His insightful guidance facilitated the company’s expansion into new sectors, while also driving increased profit margins.
His academic achievements include:
- Master of Business Administration (MBA) – Electives period | New York University – Stern School of Business (NYU) | New York, USA | Sept. 2022 – Dec. 2022
- Master of Business Administration (MBA) – Core period | IE Business School | Madrid, Spain | January 2022 – August. 2022
- Civil Engineering | University of Applied Sciences UPC | Mar. 2008 – Jul. 2013
STAFF
SILVANA LAURA SUAREZ
MARKETING DIRECTOR
Silvana brings over a decade of experience as a seasoned marketing professional to her pivotal role as the Marketing Director at Location3 Investments. Her expertise includes successful business development, marketing, communication, PR, and sales endeavors. Her prowess lies in seamlessly blending creative ingenuity with strategic acumen.
Drawing from a diverse background, including experiences in design, art, and real estate, Silvana has honed a comprehensive understanding of various industries, positioning her as a standout performer in the traditional media landscape. She contributed to generating over $3 million in sales from her work in advertising in paper media.
In 2019, Silvana embarked on an entrepreneurial journey as a co-founder of KRB Group, a PR agency renowned for successfully managing substantial yearly accounts valued at over $1 million. Her exceptional leadership skills and entrepreneurial drive uniquely qualify her to steer startups toward their full potential.
She currently leads The Wolf Pack, a startup accelerator where she plays an integral role in propelling entrepreneurial projects to the next level.
Her academic achievements include:
- Venture Capital Executive Program at Universidad del San Andres, Argentina
Joint Venture
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