Fashion titan Elle to brand its 1st condo in Miami

Global fashion brand and magazine Elle has signed its first-ever name branding deal for a condo with a project near the Edgewater neighborhood of Miami.

Elle Residences Miami would be developed by Urban Network Capital Group (UNCG) and Vertical Development. The 25-story condo would feature 180 units, with short-term rentals permitted.

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The developers, through affiliate Residences at 5th Avenue LLC, filed plans for the 19,292-square-foot site at 445 and 455 N.E. 36th Street plus 3618 and 3630 N.E. Fifth Ave. earlier this year. They acquired it for $13.5 million in 2023.

Now, the developers announced Elle will collaborate with The One Atelier on the interior design of the building.

“Elle’s long standing brand success stems from our pursuit of innovation, and we take pride in continuing to challenge the status quo as Elle enters a new era with residences,” stated Constance Benqué, CEO of Elle International and Lagardère News. “This project will represent a groundbreaking concept, offering captivating gateways for owners and residents to experience condo living through a fresh lens and the visionary perspective of Elle.”

Condos in the Elle Residences would range from 450 to 845 square feet. Prices start at $525,000. Fortune Development Sales is the lead broker on the project. The developers plan to break ground in 2025.

The condo would feature two floors of amenities, including a gym, an outdoor fitness lawn, a meditation garden, a steam room, a sauna, a cold plunge pool, a summer kitchen, an outdoor movie theater, a lounge and two pool decks.

The building would include 7,290 square feet of retail and 121 parking spaces making use of vehicle lifts.

Coral Gables-based Behar Font & Partners designed the project.

“This groundbreaking residential project will debut a new legacy for ELLE, one of which we are proud to share in the next chapter of this influential brand,” stated Fernando de Nuñez y Lugones, CEO of Vertical Developments. “Our aspiration is not just to build a tower but create an ownership experience that amplifies modernity with the timeless sophistication of ELLE’s nearly 80-year history.”

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This project is located between Edgewater and the Miami Design District. Located on the south side of Interstate 195 along the exit ramp, the property currently has four small apartment buildings.

More condo developers across South Florida have tapped luxury brands – from fashion to automotive to restaurants – in recent years as they seek to establish an identify for their projects and appeal to like-minded buyers.

Source: bizjournals

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