A powerful collaboration
Scaling New Heights
of Expertise
Vertical Developments is an integrated South Florida–based real estate developer led by Fernando de Nuñez and backed by VyV Grupo Inmobiliario, a Peruvian development group with a track record of more than 80 buildings internationally.
With a portfolio of $1.8 billion and 2,285 units in the pipeline, Vertical Developments is expanding its track record of excellence with a focus on luxury boutique branded condominiums across South Florida. The company’s portfolio also includes high-end single-family residences, multifamily developments, and a master-planned short-term rental community in Orlando, reflecting a diversified and forward-looking approach to real estate.
As an investment platform, Vertical Developments offers multiple entry points across the capital stack—tailored to distinct investor objectives:
• Equity opportunities providing exposure to value creation and long-term appreciation through development-driven execution.
• Debt strategies designed for investors seeking income and capital preservation, supported by disciplined underwriting and asset-backed structures.
• EB-5–eligible project pathways designed to align U.S. residency goals with real estate investment
participation, where applicable.
• Sales-facing investments built on product clarity, brand partnerships, and a repeatable execution model.
Through everything Vertical Developments does – strategic partnerships, exceptional locations, deep market relationships and investment opportunities – Vertical Developments is elevating skylines.
$1.8B
Total
Sellout
2,285
Total
Units
600+
SOLD
UNITS
OUR
VISION
To become beacons of light for all those who collaborate with us or entrust us with their investments. We aspire to accompany them generating substantial value at every step of the process. With unwavering dedication and support for our stakeholders, we will work to foster an environment of trust, transparency and expertise, seeking to ensure sucess and sustainable profit.
Business areas
At the heart of Vertical Developments lie these core pillars that span across the entire development spectrum enabling the company to uncover hidden potential, capitalize on emerging trends, and mitigate challenges. This holistic approach ensures a profound understanding of the industry coupled with an unparalleled analysis of opportunities and risks. A solid framework is established that encompasses market research, meticulous planning and execution, and diligent risk assessment.
VYV GRUPO INMOBILIARIO | PERÚ
VYV Grupo Inmobiliario | PERÚ
Based in Lima, the group has an impeccable track record of identifying valuable real estate opportunities for their clientele. Their expertise spans from planning to construction stages. They are renowned for their attention to detail and commitment to excellence, both in the interior and exterior of their assets.
VYV BRAVO CONSTRUCTION SERVICES | PERÚ & USA
The company offers a range of construction management services, including budget planning, engineering planning, project optimization, and comprehensive client representation, ensuring that each client’s vision and requirements are met. The company specializes in the use of Building Information Modeling (BIM) and Lean Construction principles to provide personalized support and minimize the environmental impact of construction projects.
VYV performance | PERÚ
A wide range of services, including advisory on attractive overseas investment opportunities, swift and secure guidance for land transactions, and commercial services for property sales.
LOCATION3 INVESTMENTS | MIAMI & BUENOS AIRES
Private equity
Extensive knowledge of the international real estate market, proven analytical skills, and execution capabilities that enable the orchestration of successful capital-raising campaigns through finders. This area focuses on securing the financial resources necessary for projects. The company has strong banking, capital, and lending relationships across Florida, as well as nationally and internationally.
Sales & marketing
After thorough market research and analysis, strategic planning begins to effectively position properties, promote the projects, implement marketing initiatives, and generate excitement among potential buyers and investors. Many of these deals are made possible by the strong local relationships the company has built over the years, allowing it to capitalize on off-market transactions.
Consulting
Navigating the regulatory landscape and reviewing complex legal documents to ensure full compliance with applicable laws in each territory, including permits and licenses.
OUR
GOALS
To capture above-market risk-adjusted returns by identifying and capitalizing on supply and demand imbalances in different sectors of the real estate industry.
To uncover lucrative opportunities through astute analysis and market insights.
To leverage expertise and comprehensive understanding of market dynamics to foresee economic cycles and take advantage of growth opportunities.
To partner with best-in-kind local vendors and developers, that allow us to become trailblazers in new markets.
To forge a synergistic ecosystem that attracts a diverse array of capital sources
To cultivate an expansive network that allows us to access off-market opportunities and ambitious investment deals.
To keep a nimble and execution-minded philosophy to respond quickly to opportunities.
To employ a forward thinking approach that uncovers innovative exit strategies that maximize profitability and mitigate risk.
To stay committed to adapting to market conditions and seeking projects that drive long-term value and yield exceptional results.
To emphasize investment strategies rooted in property level of operations to enhance asset performance
OUR
GOALS
To capture above-market risk-adjusted returns by identifying and capitalizing on supply and demand imbalances in different sectors of the real estate industry.
To uncover lucrative opportunities through astute analysis and market insights.
To leverage expertise and comprehensive understanding of market dynamics to foresee economic cycles and take advantage of growth opportunities.
To partner with best-in-kind local vendors and developers, that allow us to become trailblazers in new markets.
To forge a synergistic ecosystem that attracts a diverse array of capital sources
To cultivate an expansive network that allows us to access off-market opportunities and ambitious investment deals.
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To keep a nimble and execution-minded philosophy to respond quickly to opportunities.
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To employ a forward thinking approach that uncovers innovative exit strategies that maximize profitability and mitigate risk.
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To stay committed to adapting to market conditions and seeking projects that drive long-term value and yield exceptional results.
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To emphasize investment strategies rooted in property level of operations to enhance asset performance
VICTOR ARCE
CHAIRMAN OF THE BOARD & FOUNDER
Victor Arce stands out as an exceptional professional, showcasing remarkable qualities in entrepreneurship, leadership, and teamwork. He serves as a member of the Board of Directors for ASEI (Asociación de Empresas Inmobiliarias del Perú) and SEP, while actively contributing to the
“Hombro a Hombro” initiative. Notably, he demonstrates unwavering commitment as a benefactor and ally to esteemed organizations such as “Un Techo para mi País” and “Peru Champs.”
Victor’s success as a developer of large-scale projects is truly commendable. His portfolio encompasses the construction of 4,000 homes and over 75 buildings, with investments totaling $612 million.
Moreover, he possesses 20,000 m2 of rental assets, generating an impressive gross annual revenue of $5,000,000. His personal investments of $40,000,000 in two hotels exhibit his dedication to expanding his ventures, with an estimated EBITDA of $5,000,000.
His professional journey began in 1992 when he worked in the commercial department of Naviera Humboldt, where he gained valuable experience. In 1995, Victor embarked on his entrepreneurial venture in the real estate sector by acquiring a modest plot of land measuring 500m2. With a total investment of US$ 320k, he constructed and sold eight flats. This marked the inception of V&V Grupo Inmobiliario, founded by Victor in 1996. Further strengthening the V&V Group, he established the Construction Division in partnership with Constructora Bravo Contratistas Generales in 2004.
Under Victor’s exceptional leadership, V&V
Group ventured into the “Mi Vivienda” segment in 2005 with the remarkable
“Condominio Alameda La Castellana” project. This initiative entailed the development of 180 units and an investment of US$ 5,500,000. To date, Victor and his team have successfully constructed around 2,000 homes for the Social Segment, leaving a significant impact on communities.
In 2010, V&V Group expanded its business horizons by venturing into the development and construction of office buildings. Remarkably, the Group has successfully erected two of the largest office buildings in contemporary Lima, with a combined area of approximately
100.000 m2.
As part of its diversification strategy in 2012, the Group established the Property Rental Division, aiming to generate consistent income streams. In line with this vision, V&V Group ventured into the construction of hotels. Currently, the Division encompasses commercial premises, Offices, and two hotels comprising approximately 300 rooms, managed by renowned chains such as MARRIOTT and MELIA HOTELS INTERNATIONAL.
A significant milestone was achieved by the company in 2015 when it surpassed the sale of 3,500 real estate units situated in prime districts of Metropolitan Lima. By 2019, the Group’s annual turnover witnessed remarkable growth, exceeding
S/. 400 million, securing the third position in real estate sales in modern Lima. Notably, the V&V Group has surpassed the remarkable milestone of constructing over 1,000,000 m2 of built space.
His academic achievements include:
• Bachelor’s Degree in Business Administration: Universidad de Lima (1996).
• MDI: Universidad Politécnica de Madrid (1996)
FERNANDO De Nuñez y Lugones
CEO & FOUNDER
Fernando is the Co-Founder and CEO of Vertical Developments, a distinguished real estate investment and development firm. With over 20 years of experience, Fernando has become a leading figure in the real estate industry, orchestrating more than $250 million in transactions across high-growth markets in Florida, Georgia, Texas, and Louisiana through his previous firm, Location3 Investments. Throughout his career, he has been involved in more than 100 real estate projects, contributing to an impressive cumulative sales volume of over $12 billion.
Prior to launching Vertical Developments, Fernando served as Executive Vice President of the Development Division at ONE Sotheby’s International Realty, where he managed a dynamic portfolio of 20 major projects, totaling an average inventory value of $4.5 billion. During his tenure from 2015 to 2022, he was instrumental in growing the company’s presence and the creation of ONE Capital, the company’s private equity arm. ONE Sotheby’s International Realty boasts over 1,300 agents, 27 offices, and has generated $8.8 billion in sales under his leadership. As Vice President of the International Division and Managing Director of Operations and Finances at Fortune International Group (2003-2015), he played a key role in the company’s global expansion, opening eight international branches and recruiting over 200 agents.
Beyond the corporate world, Fernando is an established thought leader in real estate. He has served as a Chief Economist and public speaker, contributing to over 100 real estate panels and conferences in 23 countries. He has also appeared in high-profile media outlets, including CNN, to offer expert insights on market trends.
In his early career, Fernando held senior roles in the tech and finance sectors, including COO of Netjuice Latin America, an internet incubator based in Spain, and as an investment banker for nearly a decade in New York, London, Paris, Madrid, and Argentina, working for Santander Investment, LTCB, and Société Générale. His career began at the Ministry of Finance in Argentina, where he developed econometric models, before moving to the United Nations Development Program (UNDP) and collaborating with the Inter-American Development Bank (IDB).
Fernando’s academic credentials include a Master’s and Bachelor’s degree in Economics, Magna Cum Laude, from the University of Buenos Aires (UBA), as well as certifications in Real Estate Finance and Economics from the London School of Economics (LSE) and a Post-Graduate Program in Real Estate Development from Harvard University. He is also the author of Internet Business Model: A Post-Crisis Vision (McGraw-Hill Professional, 2001).
Fluent in five languages—English, French, Spanish, Portuguese, and conversational Italian—Fernando is a global business leader with a diverse and distinguished career across multiple industries.
CESAR PANIAGUA
PRESIDENT & FOUNDER
Cesar Augusto Paniagua Ampudia is a highly accomplished business professional who currently holds a pivotal role in leading and consolidating V&V’s operations in the United States, serving as a valuable link between the U.S. division and the parent company in Peru.
In 2021, Cesar was appointed as the President of V&V’s U.S. operations based in Florida. In this influential position, he spearheads the company’s representation at public events, establishes a competent and dedicated team to oversee operations, acquires prime land to build a portfolio of ten projects, and maintains regular communication with the board of directors at the parent company in Peru.
Prior to his current role, Cesar excelled as the New Business Manager at the Head Office from 2016 to 2021. He showcased remarkable skills in identifying and acquiring strategic land for the business group, raising the necessary capital for acquisitions, and structuring lucrative business opportunities for V&V.
From 2014 to 2016, Cesar held the position of Commercial Manager at the Head Office, where he exhibited exceptional leadership in spearheading the marketing and sales division of the company.
Furthermore, from 2012 to 2014, he served as a Project Manager at the Head Office, shouldering the responsibility of successfully managing various projects within the business group from inception to completion.
His academic achievements include:
• Bachelor’s Degree in Business Administration | Facultad de
Administración | Universidad de Lima | Lima, Peru | 2002 – 2008
• Master’s Degree in Real Estate Development and Construction CENTRUM PUCP Business School I Lima, Peru | 2010 – 2017
NICOLÁS LABARTHE
COO & PARTNER
Nicolás Alejandro Labarthe Zlatar is an exceptional professional with over 15 years of experience in
leading commercial teams. His strategic vision and
unwavering determination to achieve results set him apart. His primary focus is on and
managing high-performing teams, a skill that has propelled his success. Currently, Nicolás serves as a consultant at the Association of Real Estate
Companies of Peru, where he leverages his
expertise to provide valuable insights to the industry.
Previously, he held the influential role of
• Commercial Manager at Fusion Comunicaciones S.A.C. In this position, Nicolás was responsible for
driving commercial results, imparting training to the sales team, fostering leadership in digital
innovation, devising brand strategies, and establishing strong market positioning for the company.
Currently, Nicolás holds the esteemed position of
Commercial Director at V&V Desarrollo Inmobiliario
SAC. In this role, he spearheads the commercial
strategy, collaborates in designing successful products, provides comprehensive training and management to the sales and marketing teams,
and cultivates relationships with key authorities in
the sector.
OSCAR BRAVO PUCCIO
PARTNER
Oscar Bravo is a highly skilled civil engineer with an extensive career spanning over 36 years in the field of civil works. His journey began in 1987 at Proconcisa, a company specializing in textile works, house construction, and administrative office projects. As he contributed to significant endeavors such as constructing bank branches and corporate offices, Oscar’s ambition led him to establish his own company, EFE S.R.L. Ltda. This venture focused on textile plant expansions and the construction of warehouses for the esteemed Cervesur Group, as well as agencies for renowned banks including Financiero, BBVA, and Wiese Sudameris.
In 1993, Oscar undertook the challenge of implementing and renovating 65 stores across various cities in Peru within a mere nine months for Profuturo AFP. Successfully completing this ambitious project elevated his experience and reputation. In 2005, he partnered with Victor Arce to embark on the construction of Alameda la Castellana, the group’s first large condominium.
This collaboration continued to flourish, leading them to acquire a plot of land in 2008, where they spearheaded the development and construction of La Estancia de Surco, a residential project boasting 320 flats. Additionally, their combined efforts led to the creation of Constructora V&V Bravo S.A.C., a testament to their dedication and entrepreneurial spirit.
Throughout the years, Oscar has remained actively involved in building construction projects in Lima, both for the V&V Group and external clients, including the construction of office buildings. In 2016, he played a pivotal role as one of the founders of V&V Desarrollo Inmobiliario, a prominent development company that stands alongside V&V
Bravo as one of the leading building construction firms in Lima. Their commitment to excellence has solidified their reputation in the industry.
In 2020, in a momentous partnership with Victor, Oscar achieved another milestone by opening their first hotel, the Fairfield by Marriott. This accomplishment further strengthened their presence in the hotel sector of Miraflores, leaving a remarkable imprint on the Peruvian construction industry.
ALONSO BRAVO A.
PARTNER
Alonso Bravo is a seasoned entrepreneur with over a decade of experience in real estate management and business development. In his role as Director and Shareholder of V&V Desarrollo Inmobiliario, Alonso has played a pivotal role in driving the company’s remarkable growth in sales, expanding its project portfolio, and strengthening the brand.
Under his guidance, V&V Desarrollo Inmobiliario achieved the coveted first place in real estate sales in 2021, a testament to his strategic vision and effective execution.
Furthermore, as the Administration Manager at
V&V Desarrollo Inmobiliario, Alonso achieved notable increases in profitability in 2018, 2019, and 2020. His exceptional leadership fostered high levels of team engagement and satisfaction, creating a positive and productive work environment.
In his capacity as Director of Constructora V&V
Bravo, Alonso successfully boosted revenues and expanded the company’s project portfolio. His insightful guidance facilitated the company’s expansion into new sectors, while also driving increased profit margins.
His academic achievements include:
• Master of Business Administration (MBA) –
Electives period | New York University – Stern
School of Business (NYU) | New York, USA |
Sept. 2022 – Dec. 2022
• Master of Business Administration (MBA) –
Core period | IE Business School | Madrid, Spain | January 2022 – August. 2022
• Civil Engineering | University of Applied Sciences UPC | Mar. 2008 – Jul. 2013.
JOANNA DÁVILA
CMO
Joanna Davila is the Chief Marketing and Brand Officer for Vertical Development, where she leads brand positioning, marketing strategy, and go-to-market execution for high-profile residential and mixed-use projects with a focus on the luxury portfolio. She leads the sales and marketing teams, oversees 3 PR agencies, multiple real estate brokerage firms, and leverages years of experience in real estate development, luxury lifestyle, fashion, art, and hospitality to create truly exceptional developments.
Throughout her career, Joanna has held several senior leadership roles including as Chief Marketing Officer and Senior Marketing Manager, guiding developers, investors, and partners through every stage of the development cycle—from concept creation to sales launch—from crafting brands that resonate with target audiences and drive measurable results to working with established real estate and hospitality brands. Her expertise spans marketing strategy, public relations, sales enablement, business development, and creative direction, with a strong track record in shaping the visual and experiential identity of landmark projects.
Joanna thrives in building brands from the ground up, particularly for emerging markets and new ventures. Her international background includes sales for several luxury fashion brands such as Rag & Bone and Chloe, as well as contributed to a variety of Variety and Paper Magazine and served as an advisor to a local art membership program. She graduated from the University of Miami with a Bachelor of Communications with a concentration in Journalism and Anthropology.
She has spent time living in Japan and Central Europe.
Rodolfo Guerra
CCO
Rodolfo is an executive, general manager, advisor and consultant with 20+ years of experience in real estate development, general construction and heavy infrastructure projects, both in the United States and internationally.
He is currently working on a mission to create homes for America’s workforce at Resia, where he joined during its startup phase.
Rodolfo is known to be a results-driven leader, currently manages a team of +200 individuals, and has delivered more than $2 billion worth of construction projects throughout his career. He has experienced the entire development cycle, from conceptual design to bank negotiations and fundraising, all the way to delivery and operation.
He is a certified General Contractor both in Florida and Georgia, a Project Management Professional (PMP), a LEED Accredited Professional, and member of the AGC’s education committee.
Rodolfo holds a BS and MS in civil engineering and environmental engineering, an MBA with a specialization in international business, and is a Harvard Alumnus.
Carlos Bueno
REAL ESTATE DEVELEOPMENT AND CONSTRUCTION EXECUTIVE
Carlos Bueno Vieira is a seasoned Director of Construction with over 35 years of experience managing industrial, infrastructure, and real estate projects across the USA, Latin America, Africa, and Europe. His early career focused on industrial and infrastructure developments including railroads, ports, and steel mills—before transitioning into real estate development in 2000. Since then, Carlos has led the construction of luxury condominiums and hotels, particularly in Florida, where he has delivered several high-profile projects.
Career Highlights
Carlos has a proven track record of delivering complex, high-value projects on time and within budget. He excels at reorganizing construction operations to improve efficiency, resulting in significant cost reductions without sacrificing quality. His expertise in managing government relations, contractors, and ensuring regulatory compliance has been pivotal to the successful completion of numerous projects.
Notable Projects
• Ritz Carlton Residences – Miami Beach, FL
• 57 Ocean Condominium – Miami Beach, FL
• Ocean Park Condominium – Miami Beach, FL
• Sonesta Hotel and Suites – Coconut Grove, FL
• The Mutiny Condo Hotel – Coconut Grove, FL
• 1500 Ocean Drive Condominium – Miami Beach, FL
• The Meridian Condominium – Miami Beach, FL
• Ocean House Surfside – Surfside, FL (under construction)
• Le Sereno Hotel – St Barts, French West Indies
Education & Certifications
Carlos holds a Bachelor’s Degree in Civil Engineering from the Catholic University of Rio de Janeiro and is a Certified General Contractor in the State of Florida. His extensive experience in both the public and private sectors, combined with his leadership in construction management, makes him a valuable asset to any development team.
Mariana Mesquita
Senior Development Manager
Mariana is a highly skilled Senior Development Manager with 16+ years of experience in real estate development and construction across U.S. and international markets. With degrees in Civil Engineering, Architecture, and a Master’s in International Real Estate, she brings a wellrounded, end-to-end perspective to the full development lifecycle.
She began her career in Brazil, coordinating the development and construction of industrial, commercial, and high-end residential projects. Since 2019, Mariana has focused on large-scale multifamily and workforce housing developments across markets like Florida, Texas, and Georgia, managing the full development cycle—from site acquisition and entitlements to budgeting, permiting, design coordination, construction oversight, and final delivery. She recently has also gained experience on the development of luxury condominium. Her cross-functional expertise enables her to navigate complex challenges at the intersection of design, finance, and construction. She excels at building relationships with investors, contractors, and public agencies, ensuring projects are delivered on time, within budget, and aligned with community and market needs.
Mariana holds a Master of Science in International Real Estate from Florida International University, where she received the Best Student Award. She also holds a Master’s in Project Management and dual bachelor’s degrees in Civil Engineering and Architecture and Urbanism from top institutions in Brazil.
Projects delivered:
• Florida: Golden Glades (420 multifamily units), Oak Enclave (420 multifamily units), Biscayne Dr (216 multifamily units), Old Cutler Village (390 multifamily units), Pine Ridge (288 multifamily units);
• Georgia: Tributary (433 multifamily units), Willows apartments (476 multifamily units);
• Texas: Ten Oaks (573 multifamily units), Dallas West (336 multifamily units)
• Brazil: CEO Salvador Shopping (office High-Rise Building), Mandarin (Residential High-Rise Building), Le Parc (Residential High-Rise Building), MJA Logística (Logistics Warehouse center), OBE (Post Office Warehouse), Bomix (industrial Plant), Mundo Plaza (Mixed-use Building.)
Silvana Laura Suárez
Country Manager
Steffi Barreda
Sales Operation Manager
Carolina De Nuñez y Lugones
Marketing Coordinator
Carolina Solari
Market Research Coordinator
Imalay Velasquez
Senior Graphic Designer
Milagros Gómez
Senior Graphic Designer
Mario García
Business Development Director
Elias Tovar
Financial Manager
Alfonso González
Administrator Manager
Alonso Gonzalez
Senior Project Manager
Daniel Verán
Construction Manager
Juan Manuel Peña
Project Manager | Peru
Giuliana Barraza
Construction senior Manager | Peru
Allys Coveñas
Project Assistant | Peru
ALEJANDRO ROMERO
Construction Manager assistant
EXECUTIVE LEADERSHIP
VICTOR ARCE
CHAIRMAN OF THE BOARD
Victor Arce stands out as an exceptional professional, showcasing remarkable qualities in entrepreneurship, leadership, and teamwork. He serves as a member of the Board of Directors for ASEI (Asociación de Empresas Inmobiliarias del Perú) and SEP, while actively contributing to the “Hombro a Hombro” initiative. Notably, he demonstrates unwavering commitment as a benefactor and ally to esteemed organizations such as “Un Techo para mi País” and “Peru Champs.”
Victor’s success as a developer of large-scale projects is truly commendable. His portfolio encompasses the construction of 4,000 homes and over 75 buildings, with investments totaling $612 million. Moreover, he possesses 20,000 m2 of rental assets, generating an impressive gross annual revenue of $5,000,000. His personal investments of $40,000,000 in two hotels exhibit his dedication to expanding his ventures, with an estimated EBITDA of $5,000,000.
His professional journey began in 1992 when he worked in the commercial department of Naviera Humboldt, where he gained valuable experience. In 1995, Victor embarked on his entrepreneurial venture in the Real Estate Sector by acquiring a modest plot of land measuring 500m2. With a total investment of US$ 320K, he constructed and sold eight flats. This marked the inception of V&V Grupo Inmobiliario, founded by Victor in 1996. Further strengthening the V&V Group, he established the Construction Division in partnership with Constructora Bravo Contratistas Generales in 2004.
Under Victor’s exceptional leadership, V&V Group ventured into the “Mi Vivienda” segment in 2005 with the remarkable “Condominio Alameda La Castellana” project. This initiative entailed the development of 180 units and an investment of US$ 5,500,000. To date, Victor and his team have successfully constructed around 2,000 homes for the Social Segment, leaving a significant impact on communities.
In 2010, V&V Group expanded its business horizons by venturing into the development and construction of office buildings. Remarkably, the Group has successfully erected two of the largest office buildings in contemporary Lima, with a combined area of approximately 100,000 m2.
As part of its Diversification Strategy in 2012, the Group established the Property Rental Division, aiming to generate consistent income streams. In line with this vision, V&V Group ventured into the construction of hotels. Currently, the Division encompasses Commercial Premises, Offices, and two hotels comprising approximately 300 rooms, managed by renowned chains such as MARRIOTT and MELIA HOTELS INTERNATIONAL.
A significant milestone was achieved by the company in 2015 when it surpassed the sale of 3,500 real estate units situated in prime districts of Metropolitan Lima. By 2019, the Group’s annual turnover witnessed remarkable growth, exceeding S/. 400 million soles, securing the third position in real estate sales in modern Lima. Notably, the V&V Group has surpassed the remarkable milestone of constructing over 1,000,000 m2 of built space.
His academic achievements include:
- Bachelor’s Degree in Business Administration: Universidad de Lima (1996).
- MDI: Universidad Politécnica de Madrid (1996)
CESAR PANIAGUA
PRESIDENT & PARTNER
Cesar Augusto Paniagua Ampudia is a highly accomplished business professional, who currently holds a pivotal role in leading and consolidating V&V’s operations in the United States, serving as a valuable link between the U.S. division and the parent company in Peru.
In 2021, Cesar was appointed as the President of V&V’s U.S. operations based in Florida. In this influential position, he spearheads the company’s representation at public events, establishes a competent and dedicated team to oversee operations, acquires prime land to build a portfolio of ten projects, and maintains regular communication with the board of directors at the Parent Company in Peru.
Prior to his current role, Cesar excelled as the New Business Manager at the Head Office from 2016 to 2021. He showcased remarkable skills in identifying and acquiring strategic land for the business group, raising the necessary capital for acquisitions, and structuring lucrative business opportunities for V&V.
From 2014 to 2016, Cesar held the position of Commercial Manager at the Head Office, where he exhibited exceptional leadership in spearheading the marketing and sales division of the company.
Furthermore, from 2012 to 2014, he served as a Project Manager at the Head Office, shouldering the responsibility of successfully managing various projects within the business group from inception to completion.
His academic achievements include:
- Bachelor’s Degree in Business Administration | Facultad de Administración | Universidad de Lima | Lima, Peru | 2002 – 2008
- Master’s Degree in Real Estate Development and Construction | CENTRUM PUCP Business School | Lima, Peru | 2010 – 2011
FERNANDO DE NUÑEZ Y LUGONES
CEO & PARTNER
Fernando is the Co-Founder and CEO of Location3 Investments. His remarkable journey began in 2008, leading Location3 Investments to orchestrate transactions exceeding $250 Million across key states such as Florida, Georgia, Texas, and Louisiana. Fernando has established himself as a seasoned expert in the real estate market. His involvement in over 100 real estate projects has contributed to an astounding cumulative sales volume exceeding $12 Billion. Notably, he was Executive Vice-President of the Development Division at ONE Sotheby’s International Realty – a powerhouse boasting 1,300 Agents, 27 offices, and a remarkable $8.8B in sales. Over a span of 7 years (2015-2022), Fernando skillfully managed a dynamic portfolio of 20 projects, with an average value of $4.5 Billion in inventory. His visionary leadership led to the inception of ONE Capital, the company’s private equity arm.
Fernando’s influence has extended far beyond the corporate sphere. He has made his mark as a Chief Economist, captivating audiences as a public speaker and contributing insights to over 100 real estate panels and conferences in 23 different countries. Prior to his role at ONE Sotheby’s International Realty, Fernando held the esteemed positions of Vice President of the International Division and Managing Director of Operations and Finances at Fortune International Group. Over a span of 12 years (2003-2015), he cultivated the company’s global presence, expanding its footprint through the establishment of eight branches and the recruitment of over 200 agents. Fernando has been featured in numerous live interviews with renowned outlets such as CNN.
Before real estate, he acted as COO of Netjuice Latin America (2000-2001), a leading internet incubator in Spain, where he led the company’s expansion to LATAM by opening offices in Miami, Mexico City, São Paulo, and Buenos Aires. Fernando was also an investment banker for almost 10 years in New York, London, Paris, Madrid, and Argentina, working for Santander Investment, LTCB, and Société Générale. He started his professional career at the Ministry of Finance in Argentina, performing Econometric Models. He later joined the United Nations Development Program (UNDP) and collaborated with the Interamerican Development Bank (IDB).
His academic achievements include:
- Masters and a Bachelor’s degree in Economics with honors “Magna cum Laude” | University of Buenos Aires (UBA) | 1989-1994
- Author of “Internet Business Model: A Post Crisis Vision” | published by McGraw-Hill Professional | 2001
- Certification in Real Estate Finances and Economics | London School of Economics and Political Science (LSE) | 2020
- Post-Grad Program in real estate developments | AMDP 2-year program | Alumni status at Harvard University | 2021-2022
- He is fluent in English, French, Spanish & Portuguese, and intermediate in Italian.
NICOLÁS LABARTHE
COO & PARTNER
Nicolás Alejandro Labarthe Zlatar is an exceptional professional with over 15 years of experience in leading commercial teams. His strategic vision and unwavering determination to achieve results set him apart. His primary focus lies in creating and managing high-performing teams, a skill that has propelled his success. Currently, Nicolás serves as a consultant at the Association of Real Estate Companies of Peru, where he leverages his expertise to provide valuable insights to the industry.
Previously, he held the influential role of Commercial Manager at Fusion Comunicaciones SAC. In this position, Nicolás was responsible for driving commercial results, imparting training to the sales team, fostering leadership in digital innovation, devising brand strategies, and establishing a strong market positioning for the company.
Currently, Nicolás holds the esteemed position of Commercial Director at V&V Desarrollo Inmobiliario SAC. In this role, he spearheads the commercial strategy, collaborates in designing successful products, provides comprehensive training and management to the sales and marketing teams, and cultivates relationships with key authorities in the sector.
OSCAR BRAVO PUCCIO
PARTNER
Oscar Bravo is a highly skilled civil engineer with an extensive career spanning over 36 years in the field of civil works. His journey began in 1987 at Proconcisa, a company specializing in textile works, house construction, and administrative office projects. As he contributed to significant endeavors such as constructing bank agencies and corporate offices, Oscar’s ambition led him to establish his own company, EFE S.R.L. Ltda. This venture focused on textile plant expansions and the construction of warehouses for the esteemed Cervesur Group, as well as agencies for renowned banks including Financiero, BBVA, and Wiese Sudameris.
In 1993, Oscar undertook the challenge of implementing and renovating 65 stores across various cities in Peru within a mere nine months for Profuturo AFP. Successfully completing this ambitious project elevated his experience and reputation. In 2005, he partnered with Victor Arce to embark on the construction of Alameda la Castellana, the Group’s first large condominium. This collaboration continued to flourish, leading them to acquire a plot of land in 2008, where they spearheaded the development and construction of La Estancia de Surco, a residential project boasting 320 flats. Additionally, their combined efforts gave birth to Constructora V&V Bravo S.A.C., a testament to their dedication and entrepreneurial spirit.
Throughout the years, Oscar has remained actively involved in building construction projects in Lima, both for the V&V Group and external clients, including the construction of office buildings. In 2016, he played a pivotal role as one of the founders of V&V Desarrollo Inmobiliario, a prominent development company that stands alongside V&V Bravo as one of the leading building construction firms in Lima. Their commitment to excellence has solidified their reputation in the industry.
In 2020, in a momentous partnership with Victor, Oscar achieved another milestone by opening their first hotel, the Fairfield by Marriott. This accomplishment further strengthened their presence in the hotel sector of Miraflores, leaving a remarkable imprint on the Peruvian construction industry.
ALONSO BRAVO A.
PARTNER
Alonso Bravo is a seasoned entrepreneur with a decade of experience in real estate management and business development. In his role as Director and Shareholder of V&V Desarrollo Inmobiliario, Alonso has played a pivotal role in driving the company’s remarkable growth in sales, expanding the project portfolio, and strengthening the brand. Under his guidance, V&V Desarrollo Inmobiliario achieved the coveted first place in real estate sales in 2021, a testament to his strategic vision and effective execution.
Furthermore, as the Administration Manager at V&V Desarrollo Inmobiliario, Alonso achieved noteworthy increases in profitability for the years 2018, 2019, and 2020. His exceptional leadership fostered high levels of team engagement and satisfaction, creating a positive and productive work environment.
In his capacity as Director of Constructora V&V Bravo, Alonso successfully boosted revenues and expanded the company’s project portfolio. His insightful guidance facilitated the company’s expansion into new sectors, while also driving increased profit margins.
His academic achievements include:
- Master of Business Administration (MBA) – Electives period | New York University – Stern School of Business (NYU) | New York, USA | Sept. 2022 – Dec. 2022
- Master of Business Administration (MBA) – Core period | IE Business School | Madrid, Spain | January 2022 – August. 2022
- Civil Engineering | University of Applied Sciences UPC | Mar. 2008 – Jul. 2013
STAFF
SILVANA LAURA SUAREZ
MARKETING DIRECTOR
Silvana brings over a decade of experience as a seasoned marketing professional to her pivotal role as the Marketing Director at Location3 Investments. Her expertise includes successful business development, marketing, communication, PR, and sales endeavors. Her prowess lies in seamlessly blending creative ingenuity with strategic acumen.
Drawing from a diverse background, including experiences in design, art, and real estate, Silvana has honed a comprehensive understanding of various industries, positioning her as a standout performer in the traditional media landscape. She contributed to generating over $3 million in sales from her work in advertising in paper media.
In 2019, Silvana embarked on an entrepreneurial journey as a co-founder of KRB Group, a PR agency renowned for successfully managing substantial yearly accounts valued at over $1 million. Her exceptional leadership skills and entrepreneurial drive uniquely qualify her to steer startups toward their full potential.
She currently leads The Wolf Pack, a startup accelerator where she plays an integral role in propelling entrepreneurial projects to the next level.
Her academic achievements include:
- Venture Capital Executive Program at Universidad del San Andres, Argentina
Joint Venture
